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Retail Goes Green

By Ani E. Ajemian

The building industry realized sometime ago that 'going green' was good for business. In a time when organic food production and sustainable living are becoming more desirable, the benefits of obtaining Leadership in Energy and Environmental Design ('LEED') certification, developed by the U.S. Green Building Council ('USGBC'), may increase property values, attract tenants, and enhance marketability, among others things. Yet, while the office and industrial development industry have jumped on this green wave, retail construction represents only 1.5% of the projects registered with the USGBC for green building status. To incorporate this powerful segment of the building industry into the certification program, the USGBC recently introduced two pilot programs tailored to retail development to entice greater participation and to further assess its overall implementation. Building on two existing LEED certification standards, the retail pilot programs have adopted language to incorporate considerations specific to retail development.

Trends and Incentives in Building Green

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