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Retail Goes Green
The building industry realized sometime ago that 'going green' was good for business. In a time when organic food production and sustainable living are becoming more desirable, the benefits of obtaining Leadership in Energy and Environmental Design ('LEED') certification, developed by the U.S. Green Building Council ('USGBC'), may increase property values, attract tenants, and enhance marketability, among others things. Yet, while the office and industrial development industry have jumped on this green wave, retail construction represents only 1.5% of the projects registered with the USGBC for green building status. To incorporate this powerful segment of the building industry into the certification program, the USGBC recently introduced two pilot programs tailored to retail development to entice greater participation and to further assess its overall implementation. Building on two existing LEED certification standards, the retail pilot programs have adopted language to incorporate considerations specific to retail development.
Trends and Incentives in Building Green
One of the first retail projects to obtain LEED certification was an 80,000 square-foot Giant Eagle supermarket in Brunswick Town Center, OH in 2004. According to green building media and business journals, 'green' techniques implemented by this project reportedly included: 1) installing more than 50 skylights with electrical lighting sensors that adjust the use of electric light based on the natural light generated by skylights; 2) installing water-saving equipment expected to save more than 100,000 gallons per year; 3) establishing green housekeeping practices with environmentally friendly cleaning products; and 4) constructing a white, reflective roof and increased insulation to allow the building to cool and heat more efficiently. Giant Eagle reportedly expects its green initiatives to provide savings up to $1 million over the course of the building's life. In September 2007, Hannaford Bros. Co. announced its plans for a state-of-the-art green supermarket in Bangor, ME. In New Jersey, PNC bank has developed 11 LEED-certified retail branches and plans to construct 90 more in the eastern United States. Walmart has also moved in the direction of sustainable building, introducing in 2005 a superstore in McKinney, TX, that uses alternate energy sources like wind and solar energy to generate electricity. Similar steps have been taken by Staples, Target, Whole Foods, and Starbucks.
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