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Whether giving a speech at a conference, pitching a client, or making an internal presentation at a firm or corporate retreat, time and again lawyers are waiting until the last minute to prepare. Work and other life demands often result in punting preparation. Besides, we typically are well informed about the topic and we are born communicators, aren't we? Or, we are duped into believing that we have prepared because conference organizers request our slides in advance. So, we write our speech out and pepper the slides with the full details. We then rest assured that we are prepared and feel pleased that the detailed slides will serve the dual purpose of being a great takeaway handout for our audience.
What's the Problem?
The fundamental problem with these approaches is they totally ignore the unique opportunity that live presentation provides. Appearing live is all about impact and impression. It's about being memorable in an impressive way. If you are taking the time to appear live and in person anywhere ' and your audience is as well ' then why wouldn't you prepare for the event fully honoring that live communication is all about connection and energy? Narrating word-heavy slides misses the opportunity entirely. In fact, if what you plan to do essentially is read your slides to the audience, why devote the many hours it will take to travel to the event and deliver the address? Why not just e-mail the slides and let people know they can contact you with questions?
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