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Hollywood Ties to Anti-Piracy Push Across India
A robust local film industry has kept American films on the margins in India. Foreign films account for only 3% of the market in India, compared to European countries, where American movies account for between 70% and 95% of films shown. So if the United States wants to make a point about film piracy in India, it needs to show Indians that piracy hits the market for their own films, not just those of foreign companies.
Bollywood to Hollywood
The 'Bollywood-Hollywood' study, conducted by Ernst & Young in Mumbai for the U.S.-India Business Council (USIBC), a trade group based in Washington, DC, is the first of its kind to try to do just that. According to the new study, Indian films produced revenues of $2.1 billion in 2007, mostly from box-office receipts. But Indian filmmakers are losing out on nearly $1 billion a year due to the piracy that dominates the DVD market.
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