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Local Search Marketing Strategies For Driving Clients To Your Web Site

By Jennifer Black
April 29, 2008
You've done everything you can to promote your law practice. You advertised in your local yellow pages directory and your community newspaper. You created a Web site for your firm. You might even advertise on local radio or cable TV.

But even with all that effort, the new clients you'd hope to lure just aren't getting your message. They're not banging down your door, calling your offices or visiting your Web site. There's a 'disconnect' and you're not sure where to begin or what marketing strategy to deploy.

It's time to start thinking like a future client.

Most people don't seek a lawyer until they need one. If they are buying real estate, suing someone, or have been arrested, then they need a lawyer fast. And when these prospects need a client fast, they turn to the Internet to find one. To get your share of these motivated prospects and turn them into clients, you will need to develop a comprehensive Search-Engine Marketing ('SEM') strategy. An effective SEM campaign ' combined with local search engines ' can reach new clients you're seeking and help you further develop new content for your site that keeps them coming back.

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