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From the International Franchise Expo: Optimism Overshadows Recession

By Kevin Adler
April 30, 2008

Franchisors are an optimistic bunch. As entrepreneurs and sales people, franchisors believe that their destiny is to create national and international brands. Obstacles that might intimidate many people, even other business owners, appear to franchisors as mere nuisances. Given this perspective, it was no surprise to find an increased number of franchisors at the International Franchise Expo ('IFE') in Washington, DC, in April, and to find them determined to prosper even when the U.S. and world economies are struggling.

Franchisors are certainly aware of the U.S. recession, but attendees at the IFE were far from despondent about their businesses or about franchising in general. They see opportunities even in a downturn, and they came to the IFE to generate business as well as to learn from franchise attorneys about the mandates of the new Franchise Disclosure Document ('FDD') and how to build good relationships with their franchisees.

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