From the International Franchise Expo: Optimism Overshadows Recession

It was no surprise to find an increased number of franchisors at the International Franchise Expo in Washington, DC, in April, and to find them determined to prosper even when the U.S. and world economies are struggling.

25 minute read April 30, 2008 at 11:58 AM

Kevin Adler

From the International Franchise Expo: Optimism Overshadows Recession

Franchisors are an optimistic bunch. As entrepreneurs and sales people, franchisors believe that their destiny is to create national and international brands. Obstacles that might intimidate many people, even other business owners, appear to franchisors as mere nuisances.

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