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Dressing Your e-Business Up for Success
Mirror in the bathroom, please talk free
The door is locked, just you and me.
(from 'Mirror in the Bathroom,' The English Beat)
Asking an e-commerce entrepreneur whether he or she knows what the business looks like may seem silly. After all ' doesn't it seem a given that no one can run a business, whether an e-commerce venture or a traditional bricks-and-mortar storefront operation, without knowing its basic financial information, especially cash flows, receivables and payables, and the balance sheet?
But if the entrepreneur examined this concept and assumption critically in a mirror, and ' give me the benefit of engaging in some creative fantasy here ' the business could 'talk freely' to the entrepreneur, to paraphrase the 1980s group, The English Beat, what would it say?
The answer, of course, would depend largely on the potential backers: how a business 'looks' ' the state it's in, how it's 'tricked out,' and how healthy it is. It also depends on who is looking, and on what he or she is looking for; is it for the upside possibilities that the dewy-eyed entrepreneur sees just beyond every past-due notice, or is it the impending cash-flow implosion that the chief financial officer fears?
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.