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INVISIBLE MARKETING I.
June 09, 2008
INVISIBLE MARKETING I. is a comcept requiring a sharp eye and ear. It is a component of “permission marketing” where a client or prospect provide you with an opportunity to sell to them. For example, we all know that great work and referrals are the 2 best sources of future business development. But complaints, yes complaints, are another great source of business by building a strong relationship. If a client calls with a problem in a current engagement, it means they want to keep working with you. So fix it, fix it fast and remind them periodically you fixed it fast by ending an occasional conversation with “just want to make sure we are meeting all of our targets, etc.”Another invisible marketing tactic is to ask clients why they swithched to your firm. At the right time in an engagement, you might learn what they are happy with and what problems the previous firm had. You can build on the successes and avoid the pjroblems.Next time we'll discuss two more invisible marketing tactics: * “What's new?” * “What do client really want?
INVISIBLE MARKETING I. is a comcept requiring a sharp eye and ear. It is a component of “permission marketing” where a client or prospect provide you with an opportunity to sell to them. For example, we all know that great work and referrals are the 2 best sources of future business development. But complaints, yes complaints, are another great source of business by building a strong relationship. If a client calls with a problem in a current engagement, it means they want to keep working with you. So fix it, fix it fast and remind them periodically you fixed it fast by ending an occasional conversation with “just want to make sure we are meeting all of our targets, etc.”Another invisible marketing tactic is to ask clients why they swithched to your firm. At the right time in an engagement, you might learn what they are happy with and what problems the previous firm had. You can build on the successes and avoid the pjroblems.Next time we'll discuss two more invisible marketing tactics: * “What's new?” * “What do client really want?
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?