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INVISIBLE MARKETING I.
June 09, 2008
INVISIBLE MARKETING I. is a comcept requiring a sharp eye and ear. It is a component of “permission marketing” where a client or prospect provide you with an opportunity to sell to them. For example, we all know that great work and referrals are the 2 best sources of future business development. But complaints, yes complaints, are another great source of business by building a strong relationship. If a client calls with a problem in a current engagement, it means they want to keep working with you. So fix it, fix it fast and remind them periodically you fixed it fast by ending an occasional conversation with “just want to make sure we are meeting all of our targets, etc.”Another invisible marketing tactic is to ask clients why they swithched to your firm. At the right time in an engagement, you might learn what they are happy with and what problems the previous firm had. You can build on the successes and avoid the pjroblems.Next time we'll discuss two more invisible marketing tactics: * “What's new?” * “What do client really want?
INVISIBLE MARKETING I. is a comcept requiring a sharp eye and ear. It is a component of “permission marketing” where a client or prospect provide you with an opportunity to sell to them. For example, we all know that great work and referrals are the 2 best sources of future business development. But complaints, yes complaints, are another great source of business by building a strong relationship. If a client calls with a problem in a current engagement, it means they want to keep working with you. So fix it, fix it fast and remind them periodically you fixed it fast by ending an occasional conversation with “just want to make sure we are meeting all of our targets, etc.”Another invisible marketing tactic is to ask clients why they swithched to your firm. At the right time in an engagement, you might learn what they are happy with and what problems the previous firm had. You can build on the successes and avoid the pjroblems.Next time we'll discuss two more invisible marketing tactics: * “What's new?” * “What do client really want?
Top 5 Strategies for Managing the End-of-Year Collections Frenzy
End of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.
The Self-Service Buyer Is On the Rise
Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.
Should Large Law Firms Penalize RTO Rebels or Explore Alternatives?
Through a balanced approach that combines incentives with accountability, firms can navigate the complexities of returning to the office while maintaining productivity and morale.
Sink or Swim: The Evolving State of Law Firm Administrative Support
The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?
Tax Treatment of Judgments and Settlements
Counsel should include in its analysis of a case the taxability of the anticipated and sought after damages as the tax effect could be substantial.