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INVISIBLE MARKETING II.
June 24, 2008
INVISIBLE MARKETING II. Last column we startged discussing “permission marketing” by recognizing opportunities given to you by clients and prospects for future client generation. This time we will add two more business development openings.”WHAT'S NEW?”, when asked by a past contact or by a good client, opens the way to talk about: * A recent firm success * An highly regarded article written by a colleague * Or asking if they have heard about a new piece of legislation?The response should not be “the work keeps piling on,” or “same old same old.” You can't believe how many times I've heard these two. Use the question to subtly market. And for those of you who want to respond to the question by stating that your daughter recently won a gymnastics championship, do both. But do take advantage of this invisible opportunity to market the law firm.”WHAT DO CLIENTS REALLY WANT?” is the one key question to constantly ask yourself and your partners, when determining what to put into a proposal, how to organize a casual dinner conversayion or building on client retention. Another way to phrase it is “Why should I hire your firm?”Talk about strategies employed, case examples that worked, unique contributions to engagements. A recent BTI Consulting Group survey indicated that:* They do not want to know how many offices you have.* They do not want to know where you went to law school.* They do want you to know about them.
INVISIBLE MARKETING II. Last column we startged discussing “permission marketing” by recognizing opportunities given to you by clients and prospects for future client generation. This time we will add two more business development openings.”WHAT'S NEW?”, when asked by a past contact or by a good client, opens the way to talk about: * A recent firm success * An highly regarded article written by a colleague * Or asking if they have heard about a new piece of legislation?The response should not be “the work keeps piling on,” or “same old same old.” You can't believe how many times I've heard these two. Use the question to subtly market. And for those of you who want to respond to the question by stating that your daughter recently won a gymnastics championship, do both. But do take advantage of this invisible opportunity to market the law firm.”WHAT DO CLIENTS REALLY WANT?” is the one key question to constantly ask yourself and your partners, when determining what to put into a proposal, how to organize a casual dinner conversayion or building on client retention. Another way to phrase it is “Why should I hire your firm?”Talk about strategies employed, case examples that worked, unique contributions to engagements. A recent BTI Consulting Group survey indicated that:* They do not want to know how many offices you have.* They do not want to know where you went to law school.* They do want you to know about them.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?