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Lulu v. Hulu: What's All of the Hullabaloo?
The lawsuit between 'Lulu.com' and 'hulu.com' led to headlines such as 'Lulu SuSues Hulu' and 'Lulu Says Hulu Made a Legal Boo-Boo' in the national press and throughout the Internet. While the rhyming nature of these two Web sites provided entertaining fodder for journalists and bloggers, in Lulu Enterprises, Inc. v. N-F Newsite, LLC, aka Hulu, LLC, et. al, Case No. 5:07-CV-347-D, 2007 WL 3101011 (E.D.N.C. Oct. 19, 2007), the court focused its denial of Plaintiff Lulu Enterprises, Inc.'s motion for preliminary injunction not on the rhyming nature of the domain names, but upon the Plaintiff's inability to prove imminent harm from the launch of Defendant's 'hulu.com' Web site. Rather than focusing on a likelihood of confusion analysis, the court's decision instead contains useful commentary on the effects of statements made in federal registration applications, and the likely expansion of the use of the mark, as they relate to the 'imminent harm' standard in trademark and unfair competition cases.
The Case
Plaintiff Lulu Enterprises, Inc. ('Lulu') is primarily an Internet self-publishing Web site with a core business of individuals who wish to distribute their original work on the Internet. On the 'Lulu.com' Web site, creators can sell their original content, such as books, calendars, and images, to others and receive a share of the sales revenue. Similarly, Plaintiff's other Web site, 'Lulu.TV,' allows creators to post their own video, audio, and image content for others and receive a share of the advertising revenue based on the number of persons who view the entries.
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