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New Marketing Technology Awaits Your Firm
See an intriguing ad for a law firm but no pen and paper on hand? Joseph Mitchell, president of textMyCity, is hoping that soon you'll reach for your cell phone.
TextMyCity, which Mitchell started seven months ago, is part of a new movement pushing for marketing strategies built around technology. Mitchell's service uses text messaging to advertise and spread information, also known as “mobile marketing.” With textMyCity, companies sign up to become members and are issued a tag; when an interested person sees a member company's ad and sends a text message to textMyCity with the tag, the service sends the customer back a text message with contact information.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.