A company's domain name is often the most fundamental basis for trademark and branding efforts. The time and money put into the creation and maintenance of a Web presence create a valuable business asset.
Defending Your Client's Domain Name
A company's domain name is often the most fundamental basis for trademark and branding efforts. Ideally, the choice of a domain name is made after conducting searches for potentially identical or confusing domains. But even if such due diligence is conducted, with the millions of domain names registered under the various extensions and country codes, it is not possible to guarantee that the domain name will not potentially conflict with someone else's trademark rights.
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Alyson B. DanowskiThis premium content is locked for The Intellectual Property Strategist subscribers only
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