Keeping Up with Online Brand and Other Related Scams and Frauds

There is almost an unlimited amount of Internet scams and frauds that are active at any one point, yet because of the nature of the Internet, it is almost impossible for a small business or a consumer to stay up to date. The scammer's arsenal is almost without limitation. He may use a well-known brand or logo to lure the user into an identity theft trap. He may attempt to play off of a recent disaster in an effort to trick the user into making a donation to a fraudulent entity disguised as a legitimate relief organization. Regardless of the tactic and motive, businesses and consumers should always be mindful that scams and frauds can appear in almost any place on the Internet ' from e-mail to social-networking sites.