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KickerSectionsNewsLJN NewslettersThe Intellectual Property Strategist

Six Strategies to Protect Clients Against IP Theft

BY Stefano Vranca
September 29, 2008

Around the world, companies involved in the production and distribution of intellectual property are engaged in an epic battle that will impact their profitability and perhaps even their survival. These companies include the makers of music, movies and videos, software, electronic games, and other types of products.

Many of these companies are losing millions of dollars per year to an unpleasant side effect of the digital age ' the theft of their copyrights, trademarks, or other intellectual property rights through illegal activities such as counterfeiting and file-sharing. Despite advances in digital rights protection technology, the cost of piracy keeps rising.

Many companies victimized by this piracy are still struggling to develop effective strategies to minimize losses. Part of the problem is globalization ' specifically, the increased ability of rogues working mostly in emerging markets to produce large-scale counterfeit goods and distribute them quickly, economically, and ubiquitously all over the world. But another part of mounting a defense is cultural and closer to home. It is the collective attitudes and habits of millions of mostly young people who can access free or cheap versions of copyrighted works on the Internet and feel little remorse in downloading them ' and passing them on to friends.

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