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By Stanley P. Jaskiewicz

It was Henry Ford, not Marlon Brando or Don Corleone, who once famously said: “The customer can have any color he wants so long as it's black.”

Unfortunately for e-commerce buyers, however, the rules imposed on them by the fine print and deep links usually known as “Terms and Conditions” often leave as little room to negotiate as early Ford buyers once had.

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