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WHY NOT COLLABORATE?
April 08, 2009
WHY NOT COLLABORATE? An often successful but often overlooked attorney marketing strategy to increase visibility and bring in new clients is to collaborate with other businesses. Small businesses and consultants do this almost as a necessity when pitching clients who require services beyond the scope of their own capabilities. For example, if your firm holds a specialty in employment law, why not try teaming up with human resources organizations and/or professionals for certain projects, such as writing an article or presenting at a seminar? More than likely, you can draw new ideas and trade information from each other. It is an approach often used by business development consultants.You might also be surprised at how many specialty boutiques and consultants are willing to partner with you to collectively raise exposure and put them in front of the very same clients you seek — all without any direct competition.If the relationship works, then why not offer your partners as an added value? Everyone is looking for ways to get more for their money. If you can provide your potential client with a better comprehensive package than your competitors, you increase your chances of winning the engagement and demonstrating your legal sales skills.
WHY NOT COLLABORATE? An often successful but often overlooked attorney marketing strategy to increase visibility and bring in new clients is to collaborate with other businesses. Small businesses and consultants do this almost as a necessity when pitching clients who require services beyond the scope of their own capabilities. For example, if your firm holds a specialty in employment law, why not try teaming up with human resources organizations and/or professionals for certain projects, such as writing an article or presenting at a seminar? More than likely, you can draw new ideas and trade information from each other. It is an approach often used by business development consultants.You might also be surprised at how many specialty boutiques and consultants are willing to partner with you to collectively raise exposure and put them in front of the very same clients you seek — all without any direct competition.If the relationship works, then why not offer your partners as an added value? Everyone is looking for ways to get more for their money. If you can provide your potential client with a better comprehensive package than your competitors, you increase your chances of winning the engagement and demonstrating your legal sales skills.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
CoStar Wins Injunction for Breach-of-Contract Damages In CRE Database Access Lawsuit
Latham & Watkins helped the largest U.S. commercial real estate research company prevail in a breach-of-contract dispute in District of Columbia federal court.