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WHY NOT COLLABORATE?
April 08, 2009
WHY NOT COLLABORATE? An often successful but often overlooked attorney marketing strategy to increase visibility and bring in new clients is to collaborate with other businesses. Small businesses and consultants do this almost as a necessity when pitching clients who require services beyond the scope of their own capabilities. For example, if your firm holds a specialty in employment law, why not try teaming up with human resources organizations and/or professionals for certain projects, such as writing an article or presenting at a seminar? More than likely, you can draw new ideas and trade information from each other. It is an approach often used by business development consultants.You might also be surprised at how many specialty boutiques and consultants are willing to partner with you to collectively raise exposure and put them in front of the very same clients you seek — all without any direct competition.If the relationship works, then why not offer your partners as an added value? Everyone is looking for ways to get more for their money. If you can provide your potential client with a better comprehensive package than your competitors, you increase your chances of winning the engagement and demonstrating your legal sales skills.
WHY NOT COLLABORATE? An often successful but often overlooked attorney marketing strategy to increase visibility and bring in new clients is to collaborate with other businesses. Small businesses and consultants do this almost as a necessity when pitching clients who require services beyond the scope of their own capabilities. For example, if your firm holds a specialty in employment law, why not try teaming up with human resources organizations and/or professionals for certain projects, such as writing an article or presenting at a seminar? More than likely, you can draw new ideas and trade information from each other. It is an approach often used by business development consultants.You might also be surprised at how many specialty boutiques and consultants are willing to partner with you to collectively raise exposure and put them in front of the very same clients you seek — all without any direct competition.If the relationship works, then why not offer your partners as an added value? Everyone is looking for ways to get more for their money. If you can provide your potential client with a better comprehensive package than your competitors, you increase your chances of winning the engagement and demonstrating your legal sales skills.
Top 5 Strategies for Managing the End-of-Year Collections Frenzy
End of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.
The Self-Service Buyer Is On the Rise
Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.
Should Large Law Firms Penalize RTO Rebels or Explore Alternatives?
Through a balanced approach that combines incentives with accountability, firms can navigate the complexities of returning to the office while maintaining productivity and morale.
Sink or Swim: The Evolving State of Law Firm Administrative Support
The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?
Tax Treatment of Judgments and Settlements
Counsel should include in its analysis of a case the taxability of the anticipated and sought after damages as the tax effect could be substantial.