Ruling Against Contextual Ads Helps to Codify Trademark Use in Commerce

While contextual advertising is well accepted in bricks-and-mortar businesses and in traditional publications, it is controversial on the Internet. Courts have not worked out whether (and if so, how) an advertiser may use a competitor's trademark to trigger banner ads or sponsored links displayed along with search results.

10 minute read May 28, 2009 at 04:30 PM
By
Lewis R. Clayton
Ruling Against Contextual Ads Helps to Codify Trademark Use in Commerce

Contextual advertising ' advertising placed where it will be seen by consumers looking for competitors' products ' is everywhere:

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