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TO LAWYERS SWITCHING PRACTICE AREAS - NOT SO FAST!

By allan colman, www.closersgroup.com
May 28, 2009

TO LAWYERS SWITCHING PRACTICE AREAS – NOT SO FAST! No one has been immune from our sluggish economy. Lawyers are seeing pinkslips and downsizing. It makes sense that lawyers with a healthy survival instinct are switching to bugeoning practice areas like bankruptcy, employment and securities. What is more, attorneys who have experience managing complex cases can translate that skill set to other applications.But does that mean that all your law selling resources should be rerouted to greener pastures? Not if you are thinking long term. Industries battered by the current climate may be down, but they are not disappearing. They are preparing for a rebound. For long term success, your business development and legal marketing strategies must also have a long term strategy. Smart attorneys will be part of the planning process with businesses planning a rebound strategy – they'll be the ones retained when business picks up.

TO LAWYERS SWITCHING PRACTICE AREAS – NOT SO FAST! No one has been immune from our sluggish economy. Lawyers are seeing pinkslips and downsizing. It makes sense that lawyers with a healthy survival instinct are switching to bugeoning practice areas like bankruptcy, employment and securities. What is more, attorneys who have experience managing complex cases can translate that skill set to other applications.But does that mean that all your law selling resources should be rerouted to greener pastures? Not if you are thinking long term. Industries battered by the current climate may be down, but they are not disappearing. They are preparing for a rebound. For long term success, your business development and legal marketing strategies must also have a long term strategy. Smart attorneys will be part of the planning process with businesses planning a rebound strategy – they'll be the ones retained when business picks up.

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