Valuation of Sponsorship Opportunities in Sports

Valuation of a sponsorship opportunity is much more art than science and it is important that a lawyer involved in the negotiation of a sponsorship agreement understand how the various factors interrelate. While this article focuses on the factors affecting the valuation of a sponsorship opportunity with a NASCAR race team, most of the factors can be applied to sponsorship opportunities in other sports as well.

30 minute read May 29, 2009 at 09:08 AM
By
Matthew B. Efird
Valuation of Sponsorship Opportunities in Sports

Over the past decade, NASCAR race teams have become increasingly more reliant on securing sponsorships to offset the continually escalating costs of running a competitive racing program.

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