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According to a survey by the Mergermarket Group in late 2008, “more than half of corporate and private equity executives believe intellectual property will become a more important factor in M&A deals during the next five years.” With the economic downturn, competition in the marketplace has only stiffened as companies struggle to ease the minds of shareholders and consumers. Following high-cost settlements and royalty payouts over the past few years, intellectual property portfolios have proven to be an invaluable asset to companies across industries.
Here, Susan Perng Pan, Washington, DC-based patent attorney and partner of the intellectual property firm SUGHRUE MION, PLLC, discusses best practices and strategies for in-house counsel to assess, protect, and evaluate the worth of their portfolios, both domestically and globally. Ms. Pan focuses her practice on preparing and prosecuting patent applications before the U.S. Patent and Trademark Office, and represents U.S. and international clients, with a special focus on Asia.
Q.: According to the Mergermarket Group, intellectual property (IP) portfolios are becoming a major contributing factor to the success of a merger & acquisition. Why do you think companies are now starting to pay attention to IP portfolios as part of their larger business decisions?
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