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Interview with Michael W. Robinson, Senior Vice President, Levick Strategic Communications
In the wake of the economic downturn, new financial challenges, tighter governmental oversight, and increased demand for greater corporate accountability have all refigured the business landscape and set new business and communications standards for boards, CEOs, and corporate legal departments. News of layoffs, litigation, M&A negotiations, or bankruptcy that leak into the media or onto social media message boards can savage stock values within minutes. Now more than ever, businesses must proactively respond.
Michael Robinson, a senior vice president of a leading crisis communications firm, Levick Strategic Communications, provides strategic counsel to global C-Suites, elected officials, and financial market leaders. A former spokesperson for the Securities and Exchange Commission (SEC), Mr. Robinson has been directly involved with the highest-profile business, financial, and policy issues of the last 25 years. He currently focuses his practice on reputation leadership for public and private companies; crisis communications; regulatory/legal investigations and litigation; public affairs and legislative advocacy; corporate governance; and investor relations.
In this interview, Mr. Robinson discusses the new business and communications challenges posed by the economic downturn and the role of corporate counsel in preventing and managing crises.
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