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SHERLOCK HOLMES STYLE OF LAWYER MARKETING
SHERLOCK HOLMES STYLE OF LAWYER MARKETING – “Put it under the microscope, Watson.When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects “under the microscope.” Knowing what your prospects are looking for – before you make contact – is essential.Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is an imperative step in closing the sale. Before approaching annew prospect, these attorneys:* Take the time to learn what new products or services the prospect has recently marketed.* Research the community service projects the company or agency sponsor.* Determine whether or not the company or agency is currently going through layoffs.* Explore what their competitors are doing.* Identify any special awards their prospect may have won or honors they have received.By taking the time to learn more about your prospects, you'll better be able to determine their needs. More importantly, you can tailor your sales presentation to address those needs. Not only will you have better information, but also you'll be in a position to ask better questions – and your law selling approach will prove far more successful.
SHERLOCK HOLMES STYLE OF LAWYER MARKETING – “Put it under the microscope, Watson.When Sherlock Holmes cracked the case, he did so after careful examination of all of the evidence. Similarly, when you're marketing your legal services, it's important to put your prospects “under the microscope.” Knowing what your prospects are looking for – before you make contact – is essential.Attorneys with successful closing skills know that taking an in-depth look at their prospects busines is an imperative step in closing the sale. Before approaching annew prospect, these attorneys:* Take the time to learn what new products or services the prospect has recently marketed.* Research the community service projects the company or agency sponsor.* Determine whether or not the company or agency is currently going through layoffs.* Explore what their competitors are doing.* Identify any special awards their prospect may have won or honors they have received.By taking the time to learn more about your prospects, you'll better be able to determine their needs. More importantly, you can tailor your sales presentation to address those needs. Not only will you have better information, but also you'll be in a position to ask better questions – and your law selling approach will prove far more successful.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
CoStar Wins Injunction for Breach-of-Contract Damages In CRE Database Access Lawsuit
Latham & Watkins helped the largest U.S. commercial real estate research company prevail in a breach-of-contract dispute in District of Columbia federal court.