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Five Reasons for Lawyers to Use Social Media
These days there is a lot of talk about lawyers using social media ' writing blogs, posting to Twitter and maintaining profiles on sites like LinkedIn and Facebook. This popularity might be due to the wider availability of social media tools and the shifting demographic of a profession that has more digitally raised attorneys joining its ranks. The downturned economy may play a role in this as well, with lawyers looking for new ways to find work.
Because social media is a time investment, one should determine whether the pursuit is worthwhile. No doubt there are plenty of social media proponents singing the praises of concepts like connection, community and collaboration. We hear talk about transparency and how “content can be your best advertising.” One can certainly bring about positive results through a planned and disciplined social media strategy.
This article recommends using social media for business and career development, and presents five non-exhaustive reasons why attorneys should consider using social media for themselves or for their firms. The what and how of blogging, Twitter, Facebook, etc., are beyond the scope of what is covered here. This discussion is about why a lawyer might want to use social media.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.