Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Strategies for Maximizing Campaigns for Movie Merchandise
The Star Wars franchise has earned about two-thirds of its estimated $20 billion on merchandising. George Lucas' franchise, now the gold standard in terms of movie merchandising, has come a long way from the days when the rights to a Star Wars Halloween costume were sold for $500, just days before the release of the film. For blockbusters, the success of the movie's merchandising campaign can be more financially significant than critical acclaim. Studios strive to whet the public's appetite in anticipation of a movie featuring a certain character or story through toys and other product merchandise. With the right merchandising campaign, combined with word of mouth and hype, studios can create a marketing phenomenon among moviegoers and a buzz leading up to the release of a film.
However, consideration must also be given to the subject matter of the film. Titanic, the highest grossing film of all time, lacked easily adaptable subject matter for mass-product merchandising, although its soundtrack enjoyed considerable success. In contrast, many top grossing films, including the Spider-Man, Batman, Harry Potter and Transformers series, had extensive licensing deals for merchandise in virtually every imaginable product category. Those films all had readily identifiable and popular fictional characters.
The Road to Merchandising
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.