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Location, Location, Location
“Location, location, location” ' does this rule of the “real” estate world matter in the “virtual” business world online?
Today, no business starts without planning its Web site and online strategy. But is the same attention given to the choice of the Web site host as to the more exciting aspects of the site design? For example, you should not choose your host on price alone, as a commodity purchase. Instead, you should consider other factors, just as in choosing any vendor or business partner.
This concern about the issues that a hosting agreement should address is only increased by the current trend toward cloud computing (see, http://en.wikipedia.org/wiki/Cloud_computing), as the “cloud” ' the offsite host ' becomes the location of your firm's data and programs (although, in this case, it is the cloud service provider's host that matters) (see, http://blogs.zdnet.com/SAAS/?p=899&tag=nl.e539). The recent controversy over Microsoft's apparently temporary loss of its Sidekick customers' data highlights the potential harm in this area (see, http://forums.t-mobile.com/tmbl/category.id=Sidekick and http://online.wsj.com/article/BT-CO-20091015-710685.html). If your business depends on the integrity of your “cloud,” then you should choose it with the same care as you would use in selecting a Web site host.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.