Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

SHAKING HANDS DURING THE FLU EPIDEMIC - Legal Sales

By allan colman, www.closersgroup.com
November 23, 2009

SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.

SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.

Read These Next
Strategy vs. Tactics: Two Sides of a Difficult Coin Image

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.

'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers Image

In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.

The Article 8 Opt In Image

The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.

CoStar Wins Injunction for Breach-of-Contract Damages In CRE Database Access Lawsuit Image

Latham & Watkins helped the largest U.S. commercial real estate research company prevail in a breach-of-contract dispute in District of Columbia federal court.

Fresh Filings Image

Notable recent court filings in entertainment law.