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SHAKING HANDS DURING THE FLU EPIDEMIC - Legal Sales
SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.
SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.