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SHAKING HANDS DURING THE FLU EPIDEMIC - Legal Sales
SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.
SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.
Overview of Regulatory Guidance Governing the Use of AI Systems In the Workplace
Businesses have long embraced the use of computer technology in the workplace as a means of improving efficiency and productivity of their operations. In recent years, businesses have incorporated artificial intelligence and other automated and algorithmic technologies into their computer systems. This article provides an overview of the federal regulatory guidance and the state and local rules in place so far and suggests ways in which employers may wish to address these developments with policies and practices to reduce legal risk.
Is Google Search Dead? How AI Is Reshaping Search and SEO
This two-part article dives into the massive shifts AI is bringing to Google Search and SEO and why traditional searches are no longer part of the solution for marketers. It’s not theoretical, it’s happening, and firms that adapt will come out ahead.
While Federal Legislation Flounders, State Privacy Laws for Children and Teens Gain Momentum
For decades, the Children’s Online Privacy Protection Act has been the only law to expressly address privacy for minors’ information other than student data. In the absence of more robust federal requirements, states are stepping in to regulate not only the processing of all minors’ data, but also online platforms used by teens and children.
Revolutionizing Workplace Design: A Perspective from Gray Reed
In an era where the workplace is constantly evolving, law firms face unique challenges and opportunities in facilities management, real estate, and design. Across the industry, firms are reevaluating their office spaces to adapt to hybrid work models, prioritize collaboration, and enhance employee experience. Trends such as flexible seating, technology-driven planning, and the creation of multifunctional spaces are shaping the future of law firm offices.
From DeepSeek to Distillation: Protecting IP In An AI World
Protection against unauthorized model distillation is an emerging issue within the longstanding theme of safeguarding intellectual property. This article examines the legal protections available under the current legal framework and explore why patents may serve as a crucial safeguard against unauthorized distillation.