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SHAKING HANDS DURING THE FLU EPIDEMIC - Legal Sales
SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.
SHAKING HANDS DURING THE FLU EPIDEMIC – Legal SalesBritish Airways is currently running an ad which states, “Emails do not end in handshakes.” And while their business development team is hoping you will jump on one of ther planes and run over the pond to England, their message is “spot on.”All too many involved in lawyer marketing believe electronics are the way to client retention or demonstrate strong closing skills. If they were but to ask their clients and prospects, they would be told something drastically different. Sure, you could open a file sight unseen. But to lock in a client for future work, or demonstrate to a prospect your skill and ability, it must be in person.A quote from one of my business development consulting clients demonstrates the wrong mindset,”I won that big case for my client 6 months ago – why hasn't she called me?” While it is true that the single best lawyer marketing tool is top notch work, you can't sit back on the success. Celebrtate it with the client, ask for referrals, ask to plan next year's work, etc.So after washing your hands, follow the sage of 'ole Tex (and British Airways), “howdy and shake 'em.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.