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e-Getting Your Back

By Stanley P. Jaskiewicz
January 28, 2010

Science tells us that most of an iceberg is hidden beneath the surface of the ocean. e-Commerce law tells us the same thing about Web-site development: The “Web front” that shoppers see can be dwarfed by the hidden, or invisible, “back office” ' the contracts, negotiations and software that make e-commerce Web sites possible.

Yet it is that back office that can be the difference between a profitable site and one, like a true iceberg, that is merely adrift and fraught with potential hazards. I discussed the nuances of one back-office need, a Web-hosting agreement, in November (see, “Location, Location, Location” in the November 2009 edition of e-Commerce Law & Strategy; www.ljnonline.com/issues/ljn_ecommerce/26_7/news/152929-1.html), but there are many other critical components that must be handled behind the scenes.

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