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Trademark Dilution: When 'Minimally Similar' May Be Similar Enough

In <i>Starbucks Corp. v. Wolfe's Borough Coffee, Inc.</i>, the Second Circuit rejected the district court's determination &mdash; based on pre-TDRA case law &mdash; that trademark owners must show "substantial similarity" between the trademarks at issue in order to prevail on a dilution by blurring claim under the TDRA. Citing the language of the TDRA, the appellate court found that the new statute required only "similarity," and that even "minimal similarity" could, in the proper case, suffice to support a claim.

22 minute read February 24, 2010 at 02:35 PM
By
Michael A. Bucci
Trademark Dilution: When 'Minimally Similar' May Be Similar Enough

When Congress enacted the Trademark Dilution Revision Act of 2006 (“TDRA”), the big news was the re-establishment of “likelihood of dilution” as the applicable test for a federal dilution claim.

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