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Change As a Management and Marketing Tool

In this economic environment, the word "change" looms large in professional services dialogue. Professions can be fairly rigid and resistant to innovation. But the times seem to have accelerated the need for new ideas and structures to cope with new economic and social problems and opportunities.

13 minute read February 25, 2010 at 08:41 AM
By
Bruce W. Marcus
Change As a Management and Marketing Tool

In this economic environment, the word “change” looms large in professional services dialogue. The nature of the professions, rooted as they are in history and tradition, can be fairly rigid, and resistant to innovation.

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