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Five Steps for Managing the Risks Associated with Sensitive Data
In the “Information Age,” data has become a form of currency, and the types and quantity of data that businesses collect, store, buy, sell, and manage continue to expand. Sensitive, personally identifiable information (“PII”) such as names, Social Security Numbers, account numbers, dates of birth, and physical and virtual addresses are collected and used for virtually every corporate function: human resources, marketing, sales, customer support, technical support, product development, investor relations, regulatory compliance ' the list goes on. Companies also handle sensitive data related to intellectual property and trade secrets that must be protected.
Industries like banking and health care that are subject to specific privacy and data security laws have long been sensitive to the risks and potential liabilities associated with handling PII. But, many other businesses are just beginning to become aware of the responsibilities and exposures that come with handling employees,' customers,' and other people's data. The trend toward cloud computing, use of third-party application service providers, and outsourcing functions that can include payroll, benefits, marketing and more, multiply the potential vulnerabilities, and up the ante when it comes to managing data-related risk.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
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Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.