Stop in the Name of ' the IP Police?

When it comes to infringement of intellectual property, there are no "IP police" hiding in the obscure nooks and crannies of cyberspace to chase down those who misuse property online. Instead, the e-commerce firm itself often must become its own IP cop, when it discovers ' as it inevitably will in the online free-for-all ' that its marks, copyrighted content or knockoffs of its unique products appear on the Web site or in the e-catalog of a competitor.

19 minute read July 29, 2010 at 02:26 PM
By
Stanley P. Jaskiewicz
Stop in the Name of ' the IP Police?

Cease and desist warnings are not unique to lawyers ' others just don't call them such an imposing name (or charge so much to do them).

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