Sweepstakes and contests have become popular in mobile promotion. However, because sweepstakes and contests are highly regulated, a marketer using a mobile device must comply not only with mobile-messaging laws and regulations, but also with those governing sweepstakes and contests. Indeed, text messaging as a sweepstakes-entry method has brought much consumer litigation in recent years.
Alan L. Friel and Jesse M. BrodyPart Two of a Two-Part Article
In the July edition, the authors covered text messaging as a means of getting consumers to enter contests. This month's final installment looks at mobile promotions specific to lotteries and sweepstakes by examining lottery and gambling laws.
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