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OBSTACLES TO ATTORNEY MARKETING
September 08, 2010
OBSTACLES TO ATTORNEY MARKETING -One of the toughest challenges for business development and marketing professionals is overcoming the excuses we've all heard for not wanting to market. One of the questions I often ask at the beginning of workshops or keynote speeches is what have you heard attorneys use as excuses? * I'm in law, not sales. * It's unprofessional for me to market * Why bother? * I don't have time to market * I don't have time to learn about somebody else's business * I have to enter my hours.By presenting these excuses directly to the lawyers in our advisory/coaching groups, they are drawn into the humor and it helps them overcome their internal resistance. Try it with your own team.
OBSTACLES TO ATTORNEY MARKETING -One of the toughest challenges for business development and marketing professionals is overcoming the excuses we've all heard for not wanting to market. One of the questions I often ask at the beginning of workshops or keynote speeches is what have you heard attorneys use as excuses? * I'm in law, not sales. * It's unprofessional for me to market * Why bother? * I don't have time to market * I don't have time to learn about somebody else's business * I have to enter my hours.By presenting these excuses directly to the lawyers in our advisory/coaching groups, they are drawn into the humor and it helps them overcome their internal resistance. Try it with your own team.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
CoStar Wins Injunction for Breach-of-Contract Damages In CRE Database Access Lawsuit
Latham & Watkins helped the largest U.S. commercial real estate research company prevail in a breach-of-contract dispute in District of Columbia federal court.