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THE MOST OVERLOOKED CLIENT DEVELOPMENT RESOURCE

By allan colman , www.closersgroup.com
September 08, 2010

THE MOST OVERLOOKED CLIENT DEVELOPMENT RESOURCE – is your clients! In our work with law firms, we often oint out that new business only comes from 3 sources – clients, referrals and new prospects. It is amazing how often I then hear, “but how do I ask clients for referrals or repeat business without offending them. Rubbish – that's just an excuse.If your firm's work has been solid and helpful, and you are working on building a trust-based client relationship, ask away. Introductions to their colleagues in-house at other firms is just a luncheon away. Ask to pick their brains on what they see on the economic and business fronts. Tell them you are trying to adjust your practice to the future and their input would be invaluable.Or, suggest that your client bring in their business unit managers for a brainstorming session on what areas they need the most help. Become a business partner in solving their problems. Consider introducing them to your clients in non-competing industries.One of the best attorney marketing approaches is the direct one. Take it.allan colman – [email protected]

THE MOST OVERLOOKED CLIENT DEVELOPMENT RESOURCE – is your clients! In our work with law firms, we often oint out that new business only comes from 3 sources – clients, referrals and new prospects. It is amazing how often I then hear, “but how do I ask clients for referrals or repeat business without offending them. Rubbish – that's just an excuse.If your firm's work has been solid and helpful, and you are working on building a trust-based client relationship, ask away. Introductions to their colleagues in-house at other firms is just a luncheon away. Ask to pick their brains on what they see on the economic and business fronts. Tell them you are trying to adjust your practice to the future and their input would be invaluable.Or, suggest that your client bring in their business unit managers for a brainstorming session on what areas they need the most help. Become a business partner in solving their problems. Consider introducing them to your clients in non-competing industries.One of the best attorney marketing approaches is the direct one. Take it.allan colman – [email protected]

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