Protectable trade dress under the Lanham Act can include a wide range of product design and packaging features: the color and shape of pill capsules; the look of a greeting card line; the layout of magazine covers and briefcases; commercial kiosk designs; sales techniques; the distinctive decor of a restaurant; and the colorful, tropical depictions on liquor bottles.
Is a Web Site's Look and Feel Protected?
In recent years, a growing debate has emerged over whether the overall look and feel of a Web site can be protected. To be sure, online content, videos, and other media are copyrightable, but the law remains unsettled when it comes to using trademark law to protect a site's distinctive interface and design elements. This article discusses trade dress generally, the issue of copyright preemption, and recent decisions that have wrestled with the issue of Web site trade dress infringement.
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Richard Raysman And Peter BrownThis premium content is locked for LawJournalNewsletters subscribers only
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