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Guarantee Alternatives to Improve Your Close Rate

BY Kenneth H. Marks
September 30, 2010

If you are providing financing or bonding to small and mid-sized businesses, your firm will likely require personal guarantees from the principals of the client company. For several years prior to the recent recession, credit was easy and it was possible to get deals done without having personal signatures or pledges to back-stop the risk of default ' not today. With rare exception for those businesses with extraordinary financial strength, obtaining credit of almost any type for emerging growth or middle-market businesses, i.e., those from startup through $100 million in sales, will require guarantees by the owners with 20% or more of the equity in a company. At the same time, financing companies are seeing more competitive pressure and a drive to get transactions closed when they find a good client. This logic applies to lease companies, commercial lenders, asset-based lenders, bonding firms and the like.

Developing an Effective Strategy

A competitive strategy to soften the perceived impact to those making the guarantees and to allow your company to mitigate its risk may be one of the keys to winning new business. Developing an effective strategy for structuring and managing the personal guarantee begins with understanding your firm's objectives and perspective. Start by assessing why your firm really needs the guarantee (other than policy dictates). Is it to assure that you lock-in the significant owner of the client company, so he is tied to the business to increase your likelihood of being repaid (especially if things do not go as planned). Or is it a financially weak business, and you are seeking additional collateral or assets; maybe both ' or to eliminate a conflict of interest between multiple businesses with the same owner. There are a number of reasons. The key is to be clear about why.

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