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DEVELOPING A CLIENT RETENTION ROADMAP

By allan colman, [email protected]
October 22, 2010

DEVELOPING A CLIENT RETENTION ROADMAP – At the Closers Group, we emphasize our RED ZONE approach. Built on the premise of the last 20 yards before the gaol line in football in which players need to be at their most strategic and best, our RED ZONE is where our clients “find 'em, meet'em, get 'em” – its where the 3 steps that lead up to winning a new engagement must happen. However, perhaps even more important than knowing how to find, meet and close with the right prospects is to know how to “keep 'em” once you've got 'em – client retention.Commit to building relationshiips, offering new ideas, demonstrating an understanding of eaach client's business, and conducting work of the highest quality – this is the client “roadmap.” By emphasizing client retention as well as client acquisition, firms dcan develop a long-term business development pipeline.

DEVELOPING A CLIENT RETENTION ROADMAP – At the Closers Group, we emphasize our RED ZONE approach. Built on the premise of the last 20 yards before the gaol line in football in which players need to be at their most strategic and best, our RED ZONE is where our clients “find 'em, meet'em, get 'em” – its where the 3 steps that lead up to winning a new engagement must happen. However, perhaps even more important than knowing how to find, meet and close with the right prospects is to know how to “keep 'em” once you've got 'em – client retention.Commit to building relationshiips, offering new ideas, demonstrating an understanding of eaach client's business, and conducting work of the highest quality – this is the client “roadmap.” By emphasizing client retention as well as client acquisition, firms dcan develop a long-term business development pipeline.

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