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Attorney Marketing in 2011

By ALM Staff | Law Journal Newsletters |
December 16, 2010

ATTORNEY MARKETING IN 2011 – At the end of the year, it is vital to successful lawfirm marketing to review what's been working and those tactics which need reinforcing. We spend a day with our clients strategizing and brainstorming: 1. Increasing client retention 2. Enhancing relationship building 3. Growing business development talent 4. Looking at the success ratio of pitches and proposals 5. Evaluating community, business and NPO particiipation 6. Updating the competition and economic trends.Focus on continuing the development of and expanding the in-person marketing outreach of your attorneys so they generate more revenue and expand the client base.

ATTORNEY MARKETING IN 2011 – At the end of the year, it is vital to successful lawfirm marketing to review what's been working and those tactics which need reinforcing. We spend a day with our clients strategizing and brainstorming: 1. Increasing client retention 2. Enhancing relationship building 3. Growing business development talent 4. Looking at the success ratio of pitches and proposals 5. Evaluating community, business and NPO particiipation 6. Updating the competition and economic trends.Focus on continuing the development of and expanding the in-person marketing outreach of your attorneys so they generate more revenue and expand the client base.

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