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LAWYER MARKETING - THE REAL PRICE TAG OF SOCIAL MEDIA
February 03, 2011
LAWYER MARKETING – THE REAL PRICE TAG OF SOCIAL MEDIA –For a brick and mortar business, turning on the “open for business” light isn't enough of a marketing effort to bring clients through the door. Social media is no different. Relying on the profile you created and posted to the web, and then hoping someone notices you, is a recipe for failure. Knowing what sites and blogs to become involved in, what type of content, how often, when and how to contribute is key to increased legal service sales.In reality, there is a hard cost to Social Media promotion. The manpower and all the resources required to get you what you need to maximize your “free” posting will come with a price tag.Simply put, what good is the traffic if it can't be converted to real sales?By Valerie Goodman [email protected]
LAWYER MARKETING – THE REAL PRICE TAG OF SOCIAL MEDIA –For a brick and mortar business, turning on the “open for business” light isn't enough of a marketing effort to bring clients through the door. Social media is no different. Relying on the profile you created and posted to the web, and then hoping someone notices you, is a recipe for failure. Knowing what sites and blogs to become involved in, what type of content, how often, when and how to contribute is key to increased legal service sales.In reality, there is a hard cost to Social Media promotion. The manpower and all the resources required to get you what you need to maximize your “free” posting will come with a price tag.Simply put, what good is the traffic if it can't be converted to real sales?By Valerie Goodman [email protected]
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Stranger to the Deed Rule
In 1987, a unanimous Court of Appeals reaffirmed the vitality of the "stranger to the deed" rule, which holds that if a grantor executes a deed to a grantee purporting to create an easement in a third party, the easement is invalid. Daniello v. Wagner, decided by the Second Department on November 29th, makes it clear that not all grantors (or their lawyers) have received the Court of Appeals' message, suggesting that the rule needs re-examination.