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Privacy Policies and Data Collection

The conflict between marketers' targeted use of personally identifiable information and respect for consumers' personal privacy will be at the forefront of regulatory efforts this year.

17 minute read February 28, 2011 at 11:14 AM
By
Kyle-Beth Hilfer
Privacy Policies and Data Collection

2011 will test the boundaries of personal privacy in marketing. Consumers share their personally identifiable information (“PII”) on social media networks with little understanding that marketers silently track their preferences, their dislikes, and their PII.

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