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Privacy Policies and Data Collection

By Kyle-Beth Hilfer
February 28, 2011

2011 will test the boundaries of personal privacy in marketing. Consumers share their personally identifiable information (“PII”) on social media networks with little understanding that marketers silently track their preferences, their dislikes, and their PII. In many instances, marketers store the information and even resell it to third parties. The conflict between marketers' targeted use of PII and respect for consumers' personal privacy will be at the forefront of regulatory efforts this year.

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