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Sustainable Business Development Success

By Phyllis Weiss Haserot
March 24, 2011

In any sizable firm, successful sustainable business development is not reserved for the lone rainmaker or even a lone generation. Client relationships are too valuable to be based solely on one individual, one level of seniority or one age cohort.

The notion of client teams has been around for two decades. Now we are becoming more intentional about the diversity of teams for both business development and service delivery. And increasingly we recognize the inequity and shortsightedness of using associate labor without their visibility, creative input and credit received.

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