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Evolving Online Advertising Techniques

By Alan L. Friel
March 29, 2011

The federal government roared into March like a lion on online advertising, privacy and data'security practices, but hardly left like a lamb.

The Federal Trade Commission (“FTC”) finalized its 2010 proposed settlement with Twitter for failure to adequately maintain reasonable data in security safeguards to protect user information. And it entered a tentative consent decree with a provider of online behavioral-advertising services requiring a “do-not-track” notice and opt-out mechanism near targeted ads its serves.

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