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In the past, law firms instructed their young associates to focus on honing their skills and expanding knowledge in their chosen legal field. Firms actually reminded associates to not worry about business development. That has changed. With the tanking economy and subsequent contraction in the legal profession, the only way for firms to increase revenue is to gain market share. This means everyone is expected to contribute to the business development game. Along with increasing expectations, firms have started to teach essential business development skills to their youngest attorneys. Here are few ideas for you to implement in your firm.
Staying in Touch
When your new associates join the firm, often there is a press release or some other type of announcement. Ask the associates to make a list of all their law school classmates, undergraduate friends, family friends, professors and anyone else, and send each the same announcement. Encourage the associates to begin collecting addresses and e-mails to start a contact list. Teach your associates how to use their secretaries to assist with maintaining and growing their contact list.
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