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Don't Assume Your e-Profits Away

Perhaps we all have heard the warning given by my late high school geometry teacher about what "U and Me" become when we make an (unwarranted) <i>assumption</i>. However aged my former teacher's "assume" joke may have been, I think it is an excellent reminder of why overt and implied assumptions underlying e-commerce must be considered in making business plans.

20 minute read May 27, 2011 at 07:18 AM
By
Stanley P. Jaskiewicz
Don't Assume Your e-Profits Away

Perhaps we all have heard the warning given by my late high school geometry teacher about what “U and Me” become when we make an (unwarranted) assumption.

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