Social Media and Negotiating Celebrity Endorser Morals Clauses

One thing to do when hiring a celebrity endorser is to be certain the contract includes a "morals clause" that permits termination of a contract if the endorser decides to use Twitter, Facebook, LinkedIn, YouTube, etc., to tweet, post or upload offensive comments and materials. Know, however, that celebrity agents are very careful not to let contracts be terminated for bad behavior.

7 minute read May 27, 2011 at 09:44 AM
By
Doug Wood
Social Media and Negotiating Celebrity Endorser Morals Clauses

By now, you'd have to be living in Antarctica not to have read about insurance giant AFLAC firing Gilbert Gottfried, the voice of the AFLAC duck, over insensitive jokes he made on Twitter following the Tsunami in Japan and its aftermath.

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