DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?80% of Chief Marketing Officers said, in a recent poll, that directories play no role in their marketing efforts. Boy are they wrong. Reviewing the
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES? 80% of Chief Marketing Officers said, in a recent poll, that directories play no role in their marketing efforts. Boy are they wrong. Reviewing the 2011 BTI survey on "How Clients Hire" sheds an entirely different light. 1. 80.8% identify outside counsel in an unfamiliar jurisdiction when a personal referral is unavailable. 2. 77.1% validate the credentials of a referral. 3. 73.4% evaluate outside counsel qualifications. 4. 70.1% identify outside counsel experts in…
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