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DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?
June 23, 2011
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?80% of Chief Marketing Officers said, in a recent poll, that directories play no role in their marketing efforts. Boy are they wrong. Reviewing the 2011 BTI survey on “How Clients Hire” sheds an entirely different light.1. 80.8% identify outside counsel in an unfamiliar jurisdiction when a personal referral is unavailable.2. 77.1% validate the credentials of a referral.3. 73.4% evaluate outside counsel qualifications.4. 70.1% identify outside counsel experts in an unfamiliar legal subject matter when a referral is unavailable.5. 56.1% compare outside counsel qualifications to competitors.6. 45.3% conduct periodic reviews of current outside counsel.Marketing professionals — wake up and place your finger in the wind. The BTI survey provides additional clues as to where you can place the marketing dollars:1. 71.2% use Martindale-Hubbell2. 8.0% use Chambers3. 4.0% use ACC Value Index4. 2.6% use Linkedin5. 5.0% use the others6. 9.2% use none.We urge clients and prospects to actually ask their in-house and agency clients what directories they use. When making a conference presentation, our recommendation is to ask the audience which they use and how the value is translated to their attorneys. Or on a firm e-alert or periodic contact “touch”, ask for feedback. The information is there for the taking/asking — just do it!
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?80% of Chief Marketing Officers said, in a recent poll, that directories play no role in their marketing efforts. Boy are they wrong. Reviewing the 2011 BTI survey on “How Clients Hire” sheds an entirely different light.1. 80.8% identify outside counsel in an unfamiliar jurisdiction when a personal referral is unavailable.2. 77.1% validate the credentials of a referral.3. 73.4% evaluate outside counsel qualifications.4. 70.1% identify outside counsel experts in an unfamiliar legal subject matter when a referral is unavailable.5. 56.1% compare outside counsel qualifications to competitors.6. 45.3% conduct periodic reviews of current outside counsel.Marketing professionals — wake up and place your finger in the wind. The BTI survey provides additional clues as to where you can place the marketing dollars:1. 71.2% use Martindale-Hubbell2. 8.0% use Chambers3. 4.0% use ACC Value Index4. 2.6% use Linkedin5. 5.0% use the others6. 9.2% use none.We urge clients and prospects to actually ask their in-house and agency clients what directories they use. When making a conference presentation, our recommendation is to ask the audience which they use and how the value is translated to their attorneys. Or on a firm e-alert or periodic contact “touch”, ask for feedback. The information is there for the taking/asking — just do it!
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?