Waging Trademark War Against 'i-Pirates'

Trademark infringers have preyed on the fertile software marketplaces opened by companies like Apple and Google by offering apps for download under names that are identical or confusingly similar to other well-known brand names. These online trademark bandits are effectively engaging in a form of "i-piracy," whereby they attempt to profit from the goodwill associated with established trademarks by pirating those marks for use in their own knock-off apps.

10 minute read June 30, 2011 at 11:10 AM
By
John Sullivan And Michael Leonard
Waging Trademark War Against 'i-Pirates'

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