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ATTORNEY MARKETING - KEEPING UP IN 2011

By allan colman, [email protected]
July 11, 2011

ATTORNEY MARKETING – KEEPING UP IN 2011The past year(s) have proven tough for all types of businesses, including law firms. In this series of blog posts, we will discuss 6 Closers Group recommendations for law firms that will help you withstand the test of time and will prove worthy of your time.1. Expand Client Efforts – Many firms make the mistake of never expanding their efforts with current clients. By asking clients how your firm is performing and what else they need,you can improve client retention and increase your business across and within practice groups. Many firms conduct client service surveys, but this is not in itself enought to win new business. According to one in-house counsel, firms rarely follow through after surveys or interviews — a huge missed opportunities.Next time we'll discuss enhancing relationship building.

ATTORNEY MARKETING – KEEPING UP IN 2011The past year(s) have proven tough for all types of businesses, including law firms. In this series of blog posts, we will discuss 6 Closers Group recommendations for law firms that will help you withstand the test of time and will prove worthy of your time.1. Expand Client Efforts – Many firms make the mistake of never expanding their efforts with current clients. By asking clients how your firm is performing and what else they need,you can improve client retention and increase your business across and within practice groups. Many firms conduct client service surveys, but this is not in itself enought to win new business. According to one in-house counsel, firms rarely follow through after surveys or interviews — a huge missed opportunities.Next time we'll discuss enhancing relationship building.

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