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Keyword Advertising and Trademark Infringement Update
According to the latest report from Internet World Stats (dated March 2011), there are an estimated 2.1 billion Internet users worldwide ' 272 million in North America alone ' navigating through billions of indexed Web pages. For businesses and advertisers, these numbers mean an enormous pool of potential shoppers and clients, and one of the principal ways to reach them is through advertising on search engines.
Keyword advertising involves the purchase of generic or trademarked keywords to trigger sponsored ads alongside the list of search engine results. This advertising remains an indispensable online marketing tool, but has spawned a raft of litigation pitting trademark holders against their competitors and the search engines that are auctioning trademarks to third-party advertisers for use in paid keyword advertising.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.