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News Briefs
Franchisors Have 50-Day Window to Block Domain Names on .xxx Sites
From Sept. 7, 2011 through Oct. 28, 2011, franchisors and all other trademark owners will have the opportunity to block domain names using the new top-level domain .xxx that contain their marks. The new top-level domain was approved in March 2011 by the Internet Corporation for Assigned Names and Numbers (“ICANN”) for the adult entertainment industry. The .xxx domain is scheduled to go live on Sept. 7, but some sites already are operating through a special “Founders” program developed by the ICM Registry, which is operating the new top-level domain.
The 50-day window (increased from an originally planned 30 days, due to a high number of inquiries) has two elements: Sunrise A, which allows verified members of the adult entertainment industry to register their trademarked names and to reserve domain names in .xxx that they currently have in other top-level domains; and Sunrise B, which enables other trademark owners to reserve or keep their marks off the .xxx domain.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.