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How Social Media Builds Your Practice
Today, more attorneys are getting on board with social media. A blog here, a Facebook page there, and maybe a Twitter account for good measure. But in the back of your minds, many of you are asking: Is this really worth the time it's taking out of my busy days, and how do I know if it's paying off for my practice?
In our connected world, social media are turning the monologues of traditional marketing into dialogues. To be relevant, you have to be part of the conversation. It's not enough to put up a website and hope they will come. Social media are critical tools for driving clients to your website and providing the value when they get there that will seal the deal and keep them coming back. But how do you make sure your investment in social media generates meaningful returns?
“An integrated, strategic approach is what it takes to get results from the time and resources you invest in social media,” says Akhil Saklani, founder of GetLegal.com, a site dedicated to helping law professionals make the most of their Web presence. “It's not enough to dabble. You have to set goals and focus on implementing the tools that will work together to get you where you want to go.”
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